Modern Merrigold business naming
Renaming and rebranding a jewelry business leads to a 1300% increase in sales
With Mary’s laser-sharp focus on her target demographic in hand, the Aeolidia team developed a new name and visual elements as desirable as her jewelry. The result is a brand identity that is instantly recognizable, conveys the company’s bright and joyous spirit, and sets the stage for continued growth as a successful jewelry business.