The Wing
New Member Onboarding Emails
The Wing, a coworking and community space for ‘women on their way’, is growing quickly. With four existing spaces and seven more opening soon, they needed a way to help new members get the most out of their memberships. They were also looking for a way to make members aware of their policies in a welcoming, clear way. This drip campaign keeps essential information top-of-mind during the first week of membership. These emails were sent to a test audience to gauge receptiveness. I wrote the first draft of these emails. The final versions seen here are very close to the draft copy provided to The Wing.
