Brand Voice, Positioning & Copywriting
Creating brand positioning, guidelines, and voice principles for this SaaS company — then bringing them to life on the Status Hero website.
This durable brand positioning allowed Status Hero to meet annual revenue targets and raise “a seed round of funding from tech insiders to attract and build a core team.”* The cohesive, practical brand guidelines are still guiding the Status Hero team 2+ years after delivery as they endeavor to write on-brand copy across UX/UI, email, and more. See our work in action at StatusHero.com.
