Etha | Natural Medicine
Brand Development
Etha Natural Medicine explores effective pain relief for people who want to manage their pain in natural ways. This identity stands as a symbol for the above Etha mission and their brand promise “Live fully”. The stylized leaf reminds of their natural products, the outstretched hand evokes care and hope. The surrounding circle symbolizes a full, pain free life, together with the negative space it begins to tell a story of balance and fulfillment. On second look, the letter form adds a surprising level of depth to complete the story.
