Evolution Fresh
Brand Refresh, packaging, collateral, guidelines.
Evolution Fresh is pure, natural juice, just the way nature intended. It’s vegetables and fruits that are squeezed and pressed fresh, bottled cold—to bring fresh-picked flavor and more nutrition in every sip. Inspired by nature. Full of goodness. Starbucks set out to reveal Evolution Fresh as a brand inspired by nature. Fresh-picked, full of goodness, bursting with flavor. The creative team went to Pike Place Market, met the producers, and were inspired by the vibrancy of the people and the produce. This brand refresh meant reimagining the identity, packaging for CPG, and creating the retail café environment, food packaging, collateral, signage, and more. The voice, typography, watercolor art. The creative expression came quickly, naturally. The intuitive, open, no-ego process we shared with Starbucks remains an inspiration to the way we design projects day. Made in partnership with the creative team at Hornall Anderson.
