Divvy
Brand Strategy and Social Design
We love Chicago—the place, the people, the get-it-done attitude. So of course we were thrilled when IDEO wanted to partner with us to name and brand Chicago’s newest transportation system, a city-wide bike sharing program. We had just three months(!) to develop a complete brand and visual identity for Divvy Bikes, but with all hands on deck, we completed the intensive research and design process on time and in style.
