Planned Parenthood Brand Book
A brand guide with a bright vision
Planned Parenthood has labored fiercely for women’s rights and bodily autonomy for 100+ years. With constituents all over these united states, it has formed an organized front in the ongoing fight for health equity and reproductive justice. So when Planned Parenthood’s creative team reached out to us for help creating a new brand book, we were thrilled to be of service. Part manifesto, part style guide (and all heart), the book reflects months of rigorous, hands-on consideration. Together, we developed clear rules, scrutinized every word, every image, and checked our own blind spots along the way.
