Robert Wood Johnson Foundation Exhibit Design

Since first joining forces with RWJF in 2015, we’ve worked with the public health giant on several purpose-driven projects, from designing their annual conference identity to creating a robust digital resource for building healthier communities. In 2017, the team brought us a new challenge: design the experience for the RWJF booth at MCON, a marquee event geared toward millennial changemakers, held in Washington, DC. As a sponsor, the Foundation was eager to display both style and substance in order to engage a new generation of potential leaders. At 10’x40’, the space was not without its quirks. But the real pickle came in the Foundation’s request that we create a one-of-a-kind, energizing and on-brand environment that could be packed flat and repurposed for future events. Game on.