Craft is an element.

Arya explains his definition of craft and what makes him a craftsman.

About the speaker

Every creation fabricated in earnest, painstaking manner will undoubtedly inherit its creator’s heart. That’s what Arya Widya Nugraha believed when he established Jollyrogerx Leatherworks. In a world where everything is mechanized and automated, he persevered to make his work solely by hand. Giving meaning to what used to be plain, inanimate object. To him, it isn’t mere product—it’s a craft.

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