Designing For Seniors

Designing for seniors is really about designing from your own, deep emotional truth.

Designing for seniors, in a way, is designing for you. Because here's the dirty little secret: you are all getting old.

Our job is to be relentless advocates for love and for delight...because it matters.

Don't design for some mystical, cute, little old neighbor lady because that's the wrong frame. You're designing for a jazz musician, for a college professor, an airline pilot, for a soccer coach, a navy commander. Because to design, to delight, you need to design for emotional reality, which is the truth of who they are.

To design for seniors, we have to be looking in ourselves more. Design to that emotional truth. Design to that timeless you inside of you. You are not your meat suit. You are the vibrant, alive, breathing, loving, engaging, whole, thoughtful, hilarious, joyful you.