Dan Gärdenfors

Dan Gärdenfors runs a design studio with a silly name. Everyone at nobiz takes design quite seriously though. They strive to maximize user experiences and to minimize waste in every project.

In his talk, Dan demystifies innovation. He argues that anyone can use methods inspired by the “lean startup” movement to quickly get new ideas off the ground. The trick is to design efficient experiments while avoiding obstacles like strict hierarchies and big egos.

Dan has a background in innovation teams at TAT and BlackBerry and he likes to make videos when helping teams build new things.