The Top 10 Things I Wish I Knew When I Graduated College
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Design is not about design.
A lot of people ask me how I've gotten to this place in my 50-year-old life and I say: I'm not that good, I'm just really unwilling to give up.
Strategy is choosing to perform activities differently, or to perform distinctly different activities than rivals.
Life is so difficult when you don't know what you're talking about.
In order to strive for a remarkable life you have to decide that you want one.
Ideas are easy, strategy is much harder.
If you're not making enough mistakes, you're not taking enough risks.
Money is never about money.
Busy is a way of organizing your priorities.
People are giving us money to do what we love.
You need to know what you believe in. You need to know why you're doing what you're doing.
Only have work in your portfolio that you love. It's better to have less things in your portfolio and have them all be things that you're proud of, that you can defend, that you can talk about strategically than something that's filler.
Design is one of the most subjective disciplines out there.