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Doug Renfro

part of a series on Vision

32:34

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About the speaker

How spicy do you like your CreativeMornings? Well then, then this month's speaker is for you. Doug Renfro, President of Renfro Foods, Inc., will talk about the VISION and foresight it takes to move his third generation family business forward in the highly competitive landscape of wholesale, white label and retail food manufacturing.

As president of Renfro Foods, Inc., Doug works closely with his cousins Becky and James to run the company. In particular, Doug focuses on R&D, private label and contract packing, quality assurance, sales and marketing, legal, IT, and a dozen other areas (hey, it’s a small family business). He has personally developed many of the Mrs. Renfro’s flavors, including Mango Habanero and Craft Beer.

The son of second-generation owner John “Jack” Renfro, Doug learned the family business from the bottom up, starting on the factory floor as a teenager, weighing spices through college. After graduating magna cum laude with a bachelor’s degree from the University of North Texas, Doug proved his salt outside the company, working seven years for Electronic Data Systems (later purchased by General Motors), where he was promoted to divisional finance manager. At the same time, he earned his master’s degree from Southern Methodist University and qualified for his Certified Management Accountant designation. Doug returned to Renfro Foods in 1992.

Doug is a well-known and loved philanthropist in Fort Worth, with many organizations benefiting from his time and attention. But here's a little known fact; Doug played saxophone, piano and marching xylophone (seriously) in junior high and high school, advancing to state competition on multiple instruments. Currently, he can only play the kazoo.

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