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Drew Harrington

Turning Tragic Loss into a Story of Entrepreneurship and Success with Yasso

part of a series on Endurance

30:44

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Drew Harrington talks about how he co-founded Yasso and eventually sold it to a massive multinational corporation.

From beer pong in the pool to muscling out Ben & Jerry’s to global domination.

About the speaker

Drew Harrington is an entrepreneur and Co-Founder of Yasso, the #5 frozen novelty brand and #1 better-for-you novelty brand, available in grocery stores nationwide. Drew started Yasso with his kindergarten best friend, Amanda Klane. As former D1 athletes, the two recognized the need for a healthier but great tasting dessert offering made with superb ingredients. Yasso has become an entrepreneurial success story in the food and beverage industry as the first to market frozen Greek yogurt that climbed the ranks and disrupted the category. In August 2023, Yasso was acquired by Unilever, a global leader in consumer-packaged goods and the world’s biggest ice cream company.

In addition to growing the Yasso business, Drew has made community involvement a core value of the Yasso brand, and his personal life, with the creation of the Yasso Game On! Foundation, a 501(c)3 that works to inspire health and happiness in people of all ages, providing the monetary resources and programming to enable physical activity of all kinds.

Drew lives in Delray Beach with his wife, Liz, and their children Van and Sienna.

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