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Erika Hall

“Stop Writing For the Web”

part of a series on Language

29:15

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Designing interactive experiences requires an interactive approach. Traditional writing habits and outdated models are holding you back.

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    I came to be working "on the web" through training in graphic design. The more time I've spent in this career, the more I've realized interaction design has little to do with visuals, compared to language. In addition to being understandable and conversational, interface text in universal design must also be accessible and translatable. More than simply being tone-deaf, "ahhhhhhhmazing" and "check the deets" fall apart when read by a screen reader or parsed through a translator.

    Nick Simson