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Faking Human - A Guide To Using AI In Your Marketing

Overview 28 Lovely Attendees
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Your Host

Sarah Stockdale

Toronto

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.

About this FieldTrip

Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too). When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.

In this FieldTrip we’ll dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.


Agenda

  • 🧠 How do language models like ChatGPT actually work?

  • 🚩 What are their limitations and drawbacks?

  • 🛠 What can I use them for in my marketing?

  • 🌱 How can I stay on top of new marketing tech?


What to know or bring

  • A notebook

  • An open mind

  • A nice hot beverage! 


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

About Sarah Stockdale

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.


Attendees

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Ivin Thomas

Community & Narrative Partner at SOS Evolution Studio.

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Drishali Motwani

Visual Designer, Illustrator & Design Educator at Hestara Studio.

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Julia Kragh

Entrepreneur at Casa Julia Collection, LLC.

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Lizzy Lord

Chaos Coordinator at Pathfinder’s Education.

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Ally W.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)