Giorgia Lupi

Giorgia Lupi is an information designer whose work takes a humanistic approach to data. In her practice, she challenges the impersonality of data, designing engaging visual narratives that reconnect numbers to what they stand for: stories, people, ideas.

In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. At Accurat, Lupi built rich, visually driven experiences around data for clients including IBM, Google, Bill & Melinda Gates Foundation, Starbucks, the Museum of Modern Art, Knight Foundation, Wired and many more.

She joined Pentagram as a partner in 2019. She has been honored with numerous awards and was named one of Fast Company’s 100 Most Creative People in Business in 2018. Recently, Giorgia joined MIT Media Lab as a Director’s Fellow. She is also a member of the World Economic Forum's Global Future Council on New Metrics.

She has published two books, Dear Data, exploring the details of daily life through hand-drawn visual data; and Observe, Collect, Draw! A Visual Journal, a guided journal for collecting visual data.