Feck Perfuction
Watch the talk
In the particular lies the universal.
To be a creative individual takes work. It takes an effort to maintain it.
Put it in the work.
The more authentic, the more human, the more vulnerable and truthful and honest I can be here, the greater impact it's going to have on you guys.
Revolution doesn't exist. It's you. It's you and what you've got. It's you and your talents.
We don't do it for the reward. We don't do it to make people happy. We're not in the people pleasing business...We do it to make ourselves happy.
Having a revolution is sexy and attractive. And other people want to be involved in it.
The one things that makes us strong, the one thing that makes us unique, and we give up that power to somebody else.
I was called 'creative'. You know what that means? That means "We don't know what to do with him."
Here lies Thomas. He would've done great work, but his boss wouldn't let him.
It's a fucking revolution. It's going to be hard. It's going to involve sacrifice.
Here lies Thomas. He would've done great work, but he had rent to pay.
Our creativity gets rapped on the knuckles so many times that the one tool that makes us unique and makes us, quite frankly, powerful is the one we start to disown.
As we become adults the pressure to be normal, to conform, to fit into that square body, to fit into that square cubicle mounts.
If the revolution is you, what happens is you attract an audience - YOUR AUDIENCE, not just an audience, your audience, and they are true, and they will follow you.
We love heroes. Do you know why we love heroes? We recognise them. They are us. They are what we're capable of.
It should be a tattoo. "The revolution is me." So we can constantly look at it. That's a mission statement right there.
Another key to "The revolution is me" - you are not for everyone.
The revolution is not 'out there'. The revolution doesn't exist. It's you. It's you and what you've got. It's you and your talents.
We often work for clients that make us got through all of these revisions to make it as wide-a-spectrum as possible, as socially acceptable as possible. Basically making work that offends the fewest amount of people. It doesn't work. It's impossible.