Janelle Rodrigues, creative thinker and brand maker at Creature Design shares the stories that have shaped her and her approach.

About the speaker

This is a joint event with CreativeMornings Wellington.

The event will take place online via Zoom from 7.45am NZST. A link will be sent out the night before the event.

Janelle Rodrigues - creative thinker and brand maker

With just over 30 years as a creative Janelle has been lucky to work with clients, large and small who understand that the best solutions are arrived at, together. She is the lead creative of a now reduced studio - working across creative brand strategy, naming, visual identity, copywriting, content creation and campaigns.

Janelle has what can only be described as an eclectic range of creative influences. She is curious about all sorts of things so she loves the wide range of sectors Creature works in, from boutique food and beverage to large infrastructure companies.

Just like us all, every organisation or business has a story and it’s Janelle’s job to find the insights and emotional connection points inside that story, to develop a strong creative idea. Janelle likes to play ‘on the edge’ and am always pushing a project to be unexpected and delight-full.

The underdog - takes one to fight for one

Janelle believes her small town, New Zealand childhood and survival of that experience has given her some great tools as a creative. As a young woman in the late 80s and 90s, the first in her extended family to reach tertiary study, Janelle felt like an underdog for sure. And as one, Taurean underDog, she finds a huge amount of empathy and energy for organisations and businesses that find themselves, less than the top dog - to their members, to other citizens and as products in crowded markets. It brings out the best in her.

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