Founder, CreativeMornings/Los Angeles
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You have to understand how to relate to your audience, what their struggles or their successes are. And if you can't relate or if you don't care it's not the right project for you.
By the way, hosting is better than speaking.
If you have customer support in your organization, become really good friends with them. They have all the answers.
If you're sitting in a war room covered in Post-its and pictures and things like that, get up and walk out. . . . Get lost in nature. I know it sounds crazy but it works.
You need to trust the people that you work with.
I know in design we talk a lot about speck work and free work. I think this is the time to work for free, to spend our time instead of writing that think piece on Medium about why we're pissed off about Dropbox's rebrand.
We have to passionately care about the work we're doing. Don't take a job if you don't care about the project.
At the end of the day, design is about solving problems and it's about solving the right problems.