Mystery / Mastery

For us to do great work in the world, for us to create on the level where it matters—and if there are no stakes it does not matter—so there have to be stakes because we want to create something that matters.

If there are no stakes, there is no genuine possibility in what you're creating. Because the only way for there to be no stakes is if it's already been done.

We have to go into a place of mystery for what we do to matter. No mystery, no possibility.