About the speaker
In January 2018 an H&M campaign with kids freely dressed in clothes from both the girls’ and the boys’ section went viral across the globe. But the campaign was not made by H&M. The stunt was an awareness campaign created by two mothers. This is the story of two advertising moms who grew tired of stereotyped children’s’ wear and tired of how the world largest retailer refused to answer their complaints properly, leaving them with no other option than to take matters into their own hands.
Torny Hesle and Ingrid Lea are a creative advertising duo currently working at The Oslo Company. Ingrid likes liquorice, neatly organised things and dogs. Torny likes chocolate, cheesy poetic quotes and dogs, not so much. They graduated from Westerdals School of Communication seven years ago and have previously worked at Dist Creative and McCann Oslo. They frequently represent Norway as jurors and competitors through Cannes Lions and other global advertising festivals. The duo find great inspiration in educating younger creatives and often lecture at Westerdals ACT. As a team their passion is to create a better society through creativity, they root for brands who see their responsibility and who wield their power to change the world for the better. And last but not least: They’re both mothers.
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