Kestrel has shared some of his projects and relevant case studies on the topic of ‘Social Currency’ in-line with of our February Global theme ‘Money’.

About the speaker

For more than a decade, Kestrel has been immersed in integrated and digital campaigns using social media, search, mobile apps, online videos and social gaming for brands such as Unilever, Adidas, Standard Chartered Bank, GSK, Pernod Ricard, Nokia, HP, Apple, Windows Live, Singapore Airlines and Royal Caribbean etc. A frequent industry speaker of digital marketing and social media in Asia, Kestrel’s campaigns are widely recognized at local and global award shows such as One Show Interactive, New York Festivals, the Webby Awards, Spikes Asia etc. A native Singaporean, he is currently residing in Shanghai (China) and working for Edelman Shanghai as its Digital Creative Director.

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