About the speaker

Kevin ‘Blaxtar’ de Randamie (Braenworks) is a creative entrepreneur and an award winning writer and performer. Starting out in Dutch underground hip-hop under the name “Blaxtar”, Kevin developed into a poetically inclined artist who found more than one application for his wordcraft. Multinationals like Heineken, Intel and many others invited ‘Blaxtar’ to help them bridge the gap between business goals and creative messaging. His transformation of Heineken’s sustainability report 2015 into his own creative expression won a prestigious communication award in Berlin. His creative workshops are helping international corporate managers and entire teams to overcome their fear of performance and to build their skill set in storytelling. In 2017 he kickstarted the #CreativeRevolution movement, which snowballed into the launch of the Braenworks Academy; a business school specifically designed to train and coach creative minds how to grow their business in a sustainable way. As the founder and owner of multiple business ventures drenched in creativity, Kevin loves sharing his insights to bring the world of creativity and the world of business together. The beauty of it all: when those two worlds are in harmony amazing things can happen.

“You’re not lost if you know where you’re going”.



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