Story, Beauty, and Surprise
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We always look for stories that are memorable and surprising, and something that you’ve never heard before.
The act of turning the page is revealing something unknown. And if you can play with the reader’s anticipation and feed into it, then you’re making it an interactive experience that’s also memorable.
It occurred to me that learning to see critically, the way my colleagues did, was teaching me the value of perspective. Everyone had something different to offer.
I realized what I see today is not solely my own. It's a culmination of everyone I've shown my work to for criticism.
The act of turning a page is revealing something unknown. And if you can play with the reader's anticipation and feed into it, then you're making it an interactive experience that's also memorable.
Typography can be very expressive but also it should work with the photography and compete against it.