When the industry shifts, go local — in your city, your community, and yourself.
Clayton is a Chicago-based photographer with over 20 years of experience who has found himself doing everything at once — running a photo studio and event space, selling photography books and zines, launching portrait sessions, building websites, and more. In this candid and energetic talk, he traces his creative journey from shooting nightclub scenes to landing commercial clients, and explores how leaning into local community, saying yes to new things, and returning to his roots has become his strategy for navigating an uncertain industry. With humor and honesty, Clayton makes the case that in a time of rapid change, creativity and local connection aren’t just nice to have — they’re essential.