Martin Nothhelfer is a designer & creative director currently living and working in Munich. As the creative soul and founder of pretty bloody simple he is melting star dust to create magic moments with interactive installations. He loves to experiment at the intersection of design, art and technology. Martin lived in New York and worked for agencies such as Pentagram, Red Paper Heart and Sagmeister & Walsh. He has created award winning work and he has more than 10 years of professional experience in the creative industry. Martin studied communication design at the University of Applied Sciences in Augsburg and Budapest.