New Hat

Collaborators and business partners, Elizabeth Williams and Kelly Diehl make a daily ritual of shouting, “Release!” in their shared studio. This mantra has helped them become better collaborators (with each other and with clients), know their strengths and weaknesses, and grow as a business. They’ve released their egos to create emotional baseball cards that show off their best business selves. They’ve released expectations, from what creative life looks like to how money and structure aren’t as negative as they once seemed. And now, we release their wisdom to you.