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Paolat De la Cruz

CreativeMornings #CMInvisible

part of a series on Invisible

48:30

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The invisible encompasses everything that does not fall within the hegemony of visibility. An entire world we cannot see exists but doesn’t show itself. From the electromagnetism coursing around us, to the flow of capital across borders, to the adaptive strategies of wildlife. The denizens of nature know that remaining invisible is power. Many of us labor to avoid becoming invisible at all costs. We strive to create a constant performance in an age of surveillance. Being invisible is often synonymous for being marginalized, forgotten, and fallen out of view. What if we take a cue from nature and reclaim invisibility as a strategy? What rich inner worlds can we cultivate when we remain out of view? How might we become aware of the things that have receded from sight, suddenly coming into focus with startling clarity?

About the speaker

Paolat De la Cruz studied Visual Communication Design and worked for international advertising agencies like Leo Burnett and S,C,P,F*. She co-founded several startups in her homeland, the Dominican Republic: an international art/culture magazine (Revista Lengua); a co-working space (Pulso Colectivo), and her own design studio. She lead design projects for companies and organizations like Total Oil & Energy, United Nations, and UNICEF.

Over the years Paolat has collected several nominations and honors, notably the Iberoamerican Design Biennial in Madrid, Spain. There she graduated with a master's in Editorial Design in 2017, at the Instituto Europeo di Design (IED). After being awarded a scholarship for the Ironhack UX/UI Bootcamp in Berlin, she has made a foray into working as a senior UX/UI designer in Munich, Germany working on an AR/VR learning platform; and right now building digital startups for corporations all over the world at Stryber. Paolat is also the lead of Creative Mornings Munich.

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