Sam Smith

Sam Smith thrives on a spectrum of creative challenges. By day, she’s a Managing Partner and the Executive Creative Director at Shine United, leading creative teams to build ambitious brands and craft captivating multi-media campaigns.

Off the clock, you'll find her knee-deep in DIY adventures, often with the assistance of her five- and seven-year-olds, and teaching others to tackle their own projects at @onesmithstory. With her interior design business, One Smith Studio, she designs joyful residential and commercial spaces, including the vibrant Little Village Play Cafe in Wauwatosa.

Sam believes that when you embrace a range of creative roles, you become a more nimble problem-solver, idea-generator, and communicator. Each project, whether it's weaving a strategic brand narrative, infusing life into an interior, or mastering a new power tool, fuels creativity and builds a toolbox of skills, connections, and perspectives that elevate and differentiate all your creative endeavors.