Pamina shares her journey from global politics to solar design and founding her brand, KARIOKAS - a story of roots, reinvention, and the creative power of nature.
Pamina will share how her journey from international politics to solar energy and founding her design brand, KARIOKAS, has been guided by a deep connection to nature, identity, culture, and storytelling. She will explore how, to blossom with wisdom, we must honour every stage of the cycle and find joy and inspiration within it; the triggers that spark creativity; and how we can adapt and thrive in new environments by cultivating our own diverse “internal garden.”
About the speaker
Born in Paris and raised in Switzerland, Pamina Saba del Pozzo brings a diverse perspective to her creative work. After a decade advocating for the solar energy industry, she pursued her MBA and discovered a way to merge her passions for Latin America, art, and design. This vision became KARIOKAS, the wallpaper.
Pamina’s design inspiration stems from the colorful, elegant home where she grew up, influenced by her South American and Egyptian heritage. Surrounded by lush flowers, vivid colors, and murals, Pamina developed an appreciation for visual storytelling, which naturally led her to create tropical wallpaper that celebrates nature, joy, and cultural identity. Her creative journey begins with travel and daily sense exploration—capturing striking color combinations, distinctive plant life, and inspiring textures through photography and keen observation.
These sensory impressions inform the stories behind her designs. Each piece starts with hand-drawn sketches and watercolor painting, preserving a personal, tactile connection to her work. The compositions are then refined digitally for layout and customization, but every element remains hand-drawn, reflecting the uniqueness of her artistic vision.
Pamina holds a degree in International Politics from Georgetown University, a Master’s in European Politics from the College of Europe, and an MBA in International Business from Thunderbird School of Global Management and The Graduate Institute of Geneva. She lives in Geneva with her husband and three children, where the interplay of nature, culture, and beauty continues to inspire her work.
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