Reuben Herzl

Reuben Herzl is a San Diego-based video strategist and documentary video producer whose career spans architecture, technology, and storytelling. In 2017, he founded Groundmaking, a video production company that empowers nonprofits to reach their fundraising and marketing goals through compelling storytelling. His clients include Heluna Health, the California Community Foundation, Koreatown Youth and Community Center, Carlsbad Educational Foundation, Descanso Gardens, and The Trust for Public Land.
Reuben frequently speaks at conferences like the Nonprofit Storytelling Conference, sharing insights to inspire emerging storytellers. Previously, he was Chief Creative Officer at Aclima, where he led creative initiatives in environmental technology for clients like Google and the US General Services Administration. Holding a Master’s in Architecture from Yale and a Bachelor’s in International Economics from UC San Diego, Reuben brings a unique, multidisciplinary approach to his work.