Samantha Johnson

"What's the best that could happen?" is the euphoric phrase to invoke optimism and
shift in thinking when confronted with potential obstacles caused by self or external
forces. It is also the mantra of Samantha Johnson and friends since surviving the 2015
Paris, France terrorist attack.

As Chief Cheerleader of SaManhattan Media, Samantha started her career with Walt
Disney World in Orlando, FL before working locally in advertising and marketing for
McCann Universal, Coca-Cola, and Cumulus Broadcasting. Over the course of her
career she’s taken on a host of freelance positions including experiential marketing
events and campaigns with Essence Festival, Airbnb Open in Paris, France, Netflix
Original Series (OITNB) Orange Is The New Black and Nappily Ever After to HBO’s
newest series by Jordan Peele, Lovecraft Country set to release August 16, 2020.

Locally, Samantha has been committed to not only reaching back as a black creative in
Lexington, KY, but working in and with the local Lexington community as Director of
The Night Market since February 2016. Known to many as, “The Plug,” Samantha has
dedicated her creative consultancy to supporting creatives with resources across the
country, turning SaManhattan Media into a collective of partnerships focusing on Black
and women-owned businesses.

Everyday I ask myself, “What’s the best that could happen?” And the answer is
always… God can do anything, you know - far more than you could ever imagine or
guess or request in your wildest dreams! - Eph. 3:20 (MSG)