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Sana Javeri Kadri

Having the audacity to build Diaspora Co.

part of a series on Pride

25:36

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Sana Javeri Kadri on how a mediocre 20-something photographer turned into a business owner

About the speaker

Sana Javeri Kadri (she/her) is the founder of Diaspora Co., a direct trade spice company working towards a radically equitable, sustainable, and more delicious spice supply chain.

Sana was born and raised in Mumbai, India in a big, mixed-up Muslim-Jain-Hindu family assembled from every corner of the country where food was the common denominator and what brought them all together. She’s been working in the food industry since she was a teenager, and has dipped her toes in every facet of the food industry from line cook to farmworker, to food photographer, to marketing consultant, to CSA manager, to spice CEO.

She founded Diaspora Co. in 2017 with a big vision and a very small budget ($8K!). It has quickly grown (23x since 2018!) to become a nationally acclaimed, beloved spice brand that champions more than 200 regenerative family farms and 1500+ farmworkers, paying them 4x the commodity price for fresher, more flavorful spices. Diaspora aims to set the bar for what equity and quality can look like in the global spice trade.

Sana currently lives between Mumbai, India and Oakland, California.

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