Sean McKnight gives his insights into why purpose has become devalued and how to make it meaningful

About the speaker

Sean is a Partner at Fortitude Partners, London working with Fortune 500 leaders on sustainable growth.

He is passionate about redefining the relationship between big companies and society through organisational purpose that creates positive impact and drives growth.

Prior to his role at Fortitude Partners, Sean worked as a Brand Consultant, helping organisations define what they stand for, why they exist, and what they contribute to the wider world.

Companies used this purpose-driven narrative to engage, focus, and energise people involved with the business—from the CEO to frontline workers, suppliers, and customers.

Sean has more than 15 years of experience working across Europe, Asia, and South America with clients including BMW, Unilever, Telefonica, Microsoft, Ahold, TeliaSonera, Rentokil Initial, Honda, and Airbus. Before Fortitude, Sean was a Partner at Engine, where he developed ‘The Purpose Concept’, and at the brand consultancy Wolff Olins.

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