Seth Godin

[Short] Choosing your client

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Seth Godin Seth Godin

part of a series on Backwards
May 10, 2013

01:40

Do great clients get great designers?

People believe that great designers get great clients. It’s not true. You are free to choose your clients, but there are sacrifices along the way to get there.

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Is a better client somebody who nearly pays you more? or are you selling your soul and selling out your career by taking someone today who's gonna put you in the wrong box, vs choosing your own path to find the client who is capable of giving you the platform that you deserve?

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