About the speaker

By popular demand, SETH GODIN! He’s the author of 17 bestsellers, and the blog, etc. Also the founder of Yoyodyne and Squidoo.com

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Reflect credit but embrace blame. If there's something wrong, you own that. If someone, particularly a boss or a client wants to take credit, that's fabulous! The reason it's fabulous is that they will come back to you for more of that. They have a choice of who to work with, and they're eager to work with people who make them look good. — Seth Godin

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