Mystery with AGDA

Creativity is not a machine that you can just demand product of.

The clearer and the more distilled you can be in your messaging, the more the consumer is going to engage.

Being curious in every moment, in every person and in every circumstance, even a stranger, could be a great insight for you.

Pressure produces predictability.

Approach creativity and your process more like controlled chaos, in the sense that you embrace the fact that creativity is a mystery.