Anna e Viola

What started as simple blue notes tucked into the corners of Florence has evolved into a powerful movement for social awareness. In this talk, Anna and Viola—the creative minds behind Sinceramente—share how they transitioned from anonymous messages of comfort to large-scale interactive installations. They explore the transformative power of visual communication and its ability to pause the “frenetic flow” of modern life. By reclaiming public spaces for emotional reflection, the trio demonstrates how normalizing vulnerability can bridge the gap between isolation and community. Join us as they discuss their journey of turning words into real-world experiences that remind us all: you are not alone, and your feelings deserve a place in the city.