Digging up the roots is essential in every design process. The question is, do you dare to make it an essential part of your brand, your product, and your culture? In this morning talk, Thomas Lein takes us through the process of creating a new brand for Whereby, and how their roots became a critical part of the solution.

About the speaker

Thomas is one of the co-founders of Heydays. In 2019 he also co-founded the packaging agency Goods. As a brand designer with a digital focus, he strongly believes that we need to infuse our products with emotions to build lasting relationships. Thomas has worked with clients such as Spiff, Volume, Urban Sharing, Ably Medical, and Whereby.

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