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Faking Human: A guide to using AI in your marketing | Thriving Through Change

Overview 330 Lovely Attendees
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Your Host

Sarah Stockdale

Toronto

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.

About this FieldTrip

AI is beginning to impact every aspect of our marketing work, from how we create content to how customers discover us.

But to use it well, you need more than just prompts; you need to understand how it actually works.

This session will walk you through the fundamentals, without freaking you out, and show you how you can use AI tools in a values-aligned way.

⭐️ This FieldTrip is part of our Thriving Through Change Series with Adobe!
This FieldTrip is part of Thriving Through Change, a series of events and resources co-created with our global partner Adobe to help us all navigate the evolving landscape of creativity. Together, we’re diving into big topics (hello, AI 👋) with curiosity, courage, and community.

This series is about participation. It’s a space to explore new ideas together, to share what’s stirring in your creative life, and to learn from the diverse voices around you. We believe your perspective matters, and we can hardly wait to hear it.

Explore the full series and join the larger conversation here .

Agenda

  • This workshop is your introduction to using AI in marketing in a way that’s strategic, creative, and values-aligned.

  • You’ll walk away with:

    • A clear, human explanation of how AI tools actually work (minus the buzzwords).

    • A framework for using AI that reflects your values, builds trust, and makes your work better (not just faster).

    • Practical ways to use AI to speed up your marketing—from copy to campaigns—without losing your voice


What to know or bring

  • A pen and paper

  • An open mind

  • Your favorite beverage (optional)


What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 30-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips


This FieldTrip was made possible by

About Sarah Stockdale

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.


Attendees

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Rayshauna Gray

Entrepreneur & Researcher at The Gray Area.

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Michelle Leonette

VP, Senior Experience Designer & Design Manager at PNC.

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Wins McDonald

Business Model Strategist at Inspire Income Impact.

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Cristi Cernat

Solution Architect at BorgWarner.

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Charmaine Guillory

Market Research & Innovation Strategy .

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Rew Wagner

animator & motion designer at Kinlike Media.

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Abbagail Powers

Senior Account Manager at Social Driver.

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Anna Tahinci

Professor and Head of Art History at The Glassell School of Art, MFAH.

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Tad Roberts

Assistant Director of Creative Services at Georgia Tech.

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Adelyn Finley

Founder & Creative Director at Studio East.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)


This FieldTrip was made possible by