On Friday May 27th, we’re returning with Jeff Fitzsimmons, author, artist, technologist, entrepreneur and co-founder of the virtual-reality company Custom Reality Services. Jeff will be speaking on the theme “Reality,” and sharing insights about how new technologies like virtual reality are challenging our expectations and the boundaries of storytelling. Below, we asked a few questions to get to know him better. 

What do you typically eat for breakfast?

Eggs, avocado and hot salsa with cold-brewed coffee. Mmmm…

What do people know you for?

I’m the co-founder of Custom Reality Services and HarQen. I am a big advocate for the Milwaukee film community and am also an unapologetic tech geek.

How is Milwaukee special to you?

Milwaukee is a beautiful city with pockets of creativity everywhere. The arts and film communities are thriving and it’s a great place to raise kids!

What may people not know about you?

I used to chase Thunderstorms in the Southwest to photograph lightning.

What drives your creativity?

Insatiable curiosity!

What are you going to talk to us about this month?

I am going to talk about the emerging medium of virtual reality and how it will change our perception of what is ‘real.’