Ahead of our amazing upcoming FieldTrip on how to support the Asian and Pacific Islander (API) community at home, we wanted to call on the creative minds of Atlanta to consider using their unique talents to support an initiative, called 3in5, that helps address #StopAsianHate.

Here’s what you need to know:

The Why: Did you know that 3 in 5 Asians say they rarely if ever see themselves represented in ads and marketing media? Together, we can dare to tell Asian stories. We can flip being ignored, invisible and erased into being celebrated, heard and seen.

Where You Come In: Develop and submit completed PSAs to support Asian storytelling by April 23.

Omnicom has collected donated airtime from 35+ media in the U.S., ready to go live on May 1. Eric Toda (Facebook), Musa Tariq (GoFundMe) and Daniel Oh (Marina Maher) will select the winning creative to run throughout Asian American Pacific Heritage Month (AAPHM).

There isn’t a lot of time to act and produce work, but take your passion, take your stories, and take the ways we learned to create in new ways during COVID-19 to act now!

Get started here: http://www.threeinfive.com/

Then, Participate Every Day: Go beyond creating PSAs to adopt the initiative.

• Pledge your organization to “3 in 5.” Identify ways to represent diverse stories and individuals in May for AAPHM.
• Take the initiative to your members, partners and clients and ask them to participate in the program and pledge their brand to 3 in 5 in May and beyond!

Meet One of the Forces Behind 3in5

Championing the 3in5 campaign is Soon Mee Kim, Global Diversity, Equity & Inclusion Officer at ‎Omnicom Public Relations Group. She'll join CreativeMornings Atlanta on April 21 to share her meaningful work in DEI and share ways we can all take action to support the API community every day. 

Before the event, our FieldTrip captain, Julia Levy, talked with Soon Mee about her professional path and the 3in5 initiative. Check out the conversation here.