Before Nat Wittstruck reaches for a chorizo, potato, and queso fresco taco, it’s coffee first (and cold brew at that). This design director for GPJ Experience Marketing is our June #CMugshot and no stranger to the beloved Austin haunts: you can find him at Waterloo Records (without dogs) or the fantastic Contigo (with dogs).

What’s one thing you’ve been inspired by lately?

The possibilities of MagicLeap mixed reality technology. TV. Internet. Smart Phones. ML is next and its awesome to ideate it’s ramifications.

What in your life is more beautiful/whole when broken?

In experience design, I’m constantly working to get people to break out of their comfort zone - to have an unguarded, immersive experience. Call these ‘wet’ experiences, where it’s that moment when you’re out in the rain when you stop caring that you’re getting wet – you just are, and in that acceptance, have broken into a new mental state. On the flipside of this, I am passionate about delivering work to break client expectations. Experience design is the intersection of architecture, behavioral psychology, sculpture, graphic design, language, live events, interior design, and so many other creative mediums, all with their own instruments and techniques. Taking your client to unconventional combinations of these mediums pushes your partnership forward, alongside the industry, where I am continuously inspired by the work of those daring to break from what is expected of a brand or company.

Connect with Nat!

CreativeMornings Profile | LinkedIn

Photo by Manny Pandya