
Julyâs global CreativeMornings theme TREASURE will be discussed by Mike Woolf on Friday the 28th.
Our musical guest with be Mama Birds.Â
Join us for Cuvée Coffee & breakfast tacos.
Weâll be meeting at Wicked Kitchen.
All thanks to our partners The Creative Executive and Microsoft Teams.
Register to get your free ticket here.
Fill your feed with treasures with the hashtags #CMtreasure & #CMATX
About Mike Woolf:
Oscar Winner. Grammy Nominated. Westminster Finalist. None of these accolades apply to Writer/Director Mike Woolf.Â
However, he has been a shiny cog in the Austin advertising machine for 20+ years. He did win a lot of âAddysâ, writing at GSD&M, for the likes of Southwest Airlines and Texas Tourism. He then founded Beef and Pie Productions which helped lay the foundation for the local video production scene. At Beef and Pie, he continues to create clever commercials, big brand videos and all kinds of disposable social content. He has also done important work in the world of documentary, dealing with such heady subjects as space, beards and beer. His latest film project uses Austinâs first mural as a portal to visit Austin in the early 70âs:Â 23rdstreetmural.com
Mikeâs appreciation for authenticity, obscure tales, and real people doing really crazy things, can be traced back to his upbringing in Baltimore, where the people are often all too authentic. With a degree in Mass Communications from Boston University, but no practical ability to make ads, Mike âfigured all that shit outâ writing direct mail at a Baltimore ad agency for two long years.  With a very DIY portfolio and the 15-minute short doc, âPollock Johnnyâs 20th Anniversary Polish Sausage Eating Contest,â Mike landed a Jr. Writer position at GSD&M. His salary was $27,000.Â
Over the next six years Mike wrote over 75 commercials for AT&T, Gummout, Texas Lottery, the Dixie Chicks, Macaroni Grill and a magical spot for Texas Tourism starring Lyle Lovett. His biggest contribution was for Southwest Airlines, writing the âWanna Get Awayâ campaign. It is still a key part of SWAâs marketing, yet he has received no residuals.Â
Mike left the agency and started Beef and Pie Productions to get behind the camera and more in control of the production process. He has learned that great work is a result of strong partnerships with trusting clients. Beef and Pie has fostered a roster that ranges from global icons to local legends: the US Airforce, Patron Tequila, St. Davidâs Healthcare, YETI, Austin Beerworks, Masterbuilt Grills, Homeslice Pizza and Austin FC are all awesome partners.
His feature documentary, Man on a Mission: Richard Garriottâs Road to the Stars, won best documentary at SXSW. His short docs âGrowinâ A Beard,â âThe 72oz Steak,â and âCrazy Carl and his Man-Boobs: An Austin Love Storyâ have respectively, spawned the beard craze, the food eating contest industry and the man-boob business.Â
Mike runs Beef and Pie with Executive Producer partner Michelle Crosby out of a Bungalow in Hyde Park. He lives with his super-talented designer wife, Ayse Iyriboz and their teenage son Isaac also in Hyde Park. And yes, he should have bought sooner.











