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CM: Craig, this month’s theme is chance, rolling the dice and letting the cards fall how they may. Can you elaborate on two occasions where this might have worked out in your favour and where it might not have? 

Craig: There are 2 moments in particular I remember, that changed my life.  In fact, both were starting companies.  But the great leaps faith they took are what I have to laugh to myself a bit when I remember them.

 When I started my first company (Devshop), I had experienced a straight upward climb in my career, for the last 10 years.  The economy was good, jobs were plentiful, and I was hitting my stride.  I’d known nothing but good times to this point.  Life seemed pretty easy.  I had a beautiful country home, a corvette for the summer, a 4x4 for the winter, a motorcycle, home music studio with drums and piano and other toys.  I ate out at nice restaurants most nights and took vacations whenever I wanted.  Then something changed.  I got bit by the entrepreneur bug.  I decided it was time to go out on my own.  I sold EVERYTHING I own.  Literally down to my laptop and the clothes on my back.  I went back to living in a $500 student apartment in Vanier and ate Kraft dinner most nights.  A life as an entrepreneur began.  No biggie, I thought.  I’m going to be rich in a couple years - this idea is gold!  lol.  Some say that naiveté is a critical ingredient in the DNA of an entrepreneur - I couldn’t agree more.  Needless to say, things didn’t quite turn out the way I planned…
 
Fast forward some years.  I’m contemplating starting a new company.  Everything’s coming up gold at first.  I even get an acquisition offer right out of the gate!  But, nah, I can do better.  People are verbally offering to invest all over the place.  I can do WAY better!  But alas, verbals and head nods are not done deals…  Oh shit. What did I JUST DO?!  Ah but life changes once again…
CM: Creative Mornings is all about community. How has living and working in Ottawa impacted your success?
 
Craig: I’m sure anyone who’s asked this question feels like they should jump right into how wonderful Ottawa is and start on a cheerleader kick.  Ottawa’s a great city in a lot of ways - overall quality of life being the biggest.  But let’s talk business.  I’ve spent my whole career in the private sector here and have been an entrepreneur in this city for the last 12 years.  7 startup companies in total, 2 of those I founded.  Ottawa has a pretty tight knit startup community, which is really great when you’re going out on your own for the first time.  It’s great to be able to swap stories and ideas with the other folks who are trying to do the same thing.
 
But…  In the grand scheme of things, we are pretty small potatoes.  If the community of movers and shakers in this city is going to grow and really put Ottawa on the map, then I believe we have a couple things to work on.
1) I see disconnected communities in the arts, and those in business or technology - and very rarely do they mix.  We’re very cliquey.  The social good folks hang out together in one room.  The techies have their own events.  The marketing communicators have their own events.  And who the hell knows where all the sales people are.  This is not good!  I think all of these communities have a lot to learn from each other.  I’d love to see more blending and cross pollination.
 

2) Our startup culture here is all “product” (or “service”) people.  Inventors.  In order for this city to have more wins, in any domain, we (collectively) need to recognize that in a lot of cases, having a great product, service or idea isn’t going to cut it.  At least half the battle, if not more than half, is being great at selling and marketing our ideas.  We need to figure out how to cultivate those people and skills, and draw them into whatever we’re trying to build and promote.  Whether it’s a social movement, not for profit, something in the arts, or startup company trying to be the next Google, without cracking that nut, a lot of good ideas just die on the vine.

So in short, Ottawa is a nice place to live, but we can do a lot better.
Hear more of Craig’s thoughts this Friday, 8:30am at Creative Mornings. Registration is open here.