



Eileen once had a shot of espresso that changed her life. She knew right then what to do: open a shop dedicated to elevating coffee in the Bay Area, in the city where she knew she belonged.
Following her creative intuition was not always easy. The now beloved name, Ritual, was subject to ridicule and scrutiny, even from her close friends. Eileen shared why it’s important to listen to your gut, and that following your dreams isn’t always easy, but always worth it.
A big shout out to Pam Dineva, who captured the magic once more.




































