
These are the four questions you need to ask yourself - Bronwyn van der Merwe @Sydney_CM #CreativeMornings #CMSyd http://pic.twitter.com/o3J3Cuikon
— Streamtime (@streamtime) September 17, 2015

These are the four questions you need to ask yourself - Bronwyn van der Merwe @Sydney_CM #CreativeMornings #CMSyd http://pic.twitter.com/o3J3Cuikon
— Streamtime (@streamtime) September 17, 2015

Full house this morning to hear from Bronwyn van de Merwe of @fjord @Sydney_CM #creativemornings http://pic.twitter.com/yoU2Dsyttv
— Flyn Tracy (@flyntracy) September 17, 2015
These are the four questions you need to ask yourself - Bronwyn van der Merwe @Sydney_CM #CreativeMornings #CMSyd http://pic.twitter.com/o3J3Cuikon
— Streamtime (@streamtime) September 17, 2015
Expectations are no longer category specific, they are cross-category. #creativemornings @fjord
— Jo Roca (@Johi) September 17, 2015
Ask: how well do we know our stakeholders? Political environment, metrics, how they can tell the story you’re telling. #creativemornings
— CreativeMornings/SYD (@Sydney_CM) September 17, 2015
Ask: how well do we know our customers? #creativemornings
— CreativeMornings/SYD (@Sydney_CM) September 17, 2015
Practice ethnography. You’ll never get to know your user if you stay in your office in the city. #CreativeMornings
— CreativeMornings/SYD (@Sydney_CM) September 17, 2015
Empathy is the primary tool to change businesses. @fjord @Sydney_CM
— Jo Roca (@Johi) September 17, 2015
“The digitisation of everything is setting new customer experiences and expectations.” Bronwyn Van Der Merwe @fjord #CreativeMornings
— CreativeMornings/SYD (@Sydney_CM) September 17, 2015
“Living services are designed around individuals - you have to know your user very well.” #CreativeMornings
— CreativeMornings/SYD (@Sydney_CM) September 17, 2015