Design is and can be, must be, many things.

We are very happy to announce Dennis Hambeukers as our next (post-corona) live speaker on this months theme: DESIGN

Dennis will take us in his talk to design as strategy, design as a way to solve business problems. Over the years Dennis has been writing a lot about design on his Medium blog called The Design Leadership Notebook, nearing 100 articles!

Medium has rated my blog as “top writer in design” and it has attracted a lot of readers from all over the world. This has led to interesting contacts and discussions about the future of design.

Writing next to his work as a designer at Zuiderlicht has helped him to connect the visual worlds of design and the verbal world of strategy.

In his talk, Dennis will talk about his perspective on the future of design. It revolves around a concept he calls creative strategy. That is not about making strategy more creative.

It’s also not about making strategy for creative projects. It’s about using creation to “do” strategy.