We proudly present our next speaker - Peter Wagenaar - online copywriter

It’s not what you say, but how you say it
A customer experience is a roller coaster of (micro) emotions. How can your copy influence these emotions? Easy, it’s all about your tone and voice.
Online copywriter Peter Wagenaar of CZ explains how to create one voice for your brand and multiple tones for your customers. Tone and voice help you find the sweet spot between what your company wants to say and what your customers want to hear.
Peter Wagenaar is an online copywriter at health insurance company CZ. He is about as old as the Internet itself and has worked for companies like Microsoft, Vodafone and Ditzo.
https://creativemornings.com/talks/peter-wagenaar-online-copywriterRegistration opens next Monday.